Fittfaves

Born from passion. Built for power.

Who we are

FittFaves was created by two women who fell in love with powerlifting, not just the strength, but the confidence, the mindset, and the joy that comes with showing up for yourself.
We wanted to build something that reflects that feeling. Something bold, colorful, empowering, and unapologetically fun.
Because strength isn’t only about lifting heavy.
It’s about taking up space.
It’s about choosing yourself.
It’s about becoming the strongest version of you, inside and out.
And we believe you deserve gear that celebrates that.

  • Our Mission

    FittFaves was born from a simple idea:
    training should make you feel good, strong, confident, and excited to move.
    We noticed the fitness world was missing something:
    the colors, the sparkles, the energy, the joy.
    So we created it.
    Our mission is to empower women through products that are not only functional, but motivating, flattering, and full of personality.
    We want you to walk into the gym feeling supported, inspired, and ready to crush your goals, with gear that lifts you up as much as you lift the weight.

  • Our Vision

    We envision a world where women feel powerful in their bodies and proud of their progress.
    A world where strength is redefined, not just as muscle, but as resilience, confidence, and self‑belief.
    FittFaves is here to help you move with intention, show up with confidence, and embrace your full potential.
    We’re building a community where women lift each other up, celebrate every win, and grow together.

Our Founder Story

We wanted to create something that makes women feel strong, supported, and excited to train.”
FittFaves was founded in 2022 by Marinde and Roos, two women who started with zero experience, a lot of passion, and a shared love for powerlifting.
Just like stepping into the gym for the first time, we didn’t know exactly what to expect. But we showed up, learned, grew, and built something from the ground up that we’re incredibly proud of.
Every product, every detail, every launch is shaped by our journey, the challenges, the breakthroughs, and the joy of seeing women feel powerful in our gear.
FittFaves isn’t just a brand.
It’s a celebration of strength, resilience, and becoming the best version of yourself.
With love,
Roos & Marinde
Founders of FittFaves

Our Values

At FittFaves, our values are rooted in strength, the kind you build in the gym, and the kind you build in life.
• Show up, even on the tough days. Progress is built rep by rep.
• Push your limits. Give your all, and then a little more.
• Trust the process. Growth takes time, patience, and consistency.
• Know your why. Let it guide your actions and keep you grounded.
• Lift together. We rise by lifting others, in and outside the gym.
Wherever you are on your fitness journey, you’re never alone.
FittFaves is more than gear, it’s a community built on strength, purpose, and unity.